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Scar3crow
Technically it's read as "bu", and used as a suffix on the end of club names. However, since bits and pieces of English are becoming more and more commonly used in Japan - especially among young people, who are the ones in clubs at school - the average Japanese person will know what club or 'kurabu' means. Although technically kurabu won't be listed as a reading for ?, often manga artists - and in turn, the animation studios who animate their work - will use a certain kanji, which has an inherently understood meaning, in this case club, but then give it another reading - in this case, kurabu. If I remember right, the mangaka for Ouran simply used ?, since that's the standard Japanese kanji for the situation, but decided to put a kurabu reading on it for the title of his story. That doesn't mean the characters will always say kurabu, especially since it's quicker to say bu - and Japanese love to keep their sentences short.
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