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Anonymous
>Meet Lauren Wallace, the fictitious pre-adolescent pepperpot whose quest to replace distant cousin Mike Wallace behind the wheel of the No.7 GEICO Racing Camry is the premise for a series of popular and wickedly funny television commercials created for GEICO by the Richmond-based Martin Agency.
>Many believe Lauren to be a flesh-and-blood prodigy who one day will shove opponents out of his way on the high banks at Daytona. That perception is a tribute to the work of Eddie Heffernan, a 14-year-old actor who has breathed honest-to-goodness life into Lauren's voice, mannerisms and ill-concealed contempt for his adult cousin.
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