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Huge Tune-In For Start Of The Olympics
Anonymous File :-(, x)
Through the first two days of coverage, Friday and Saturday, NBC has averaged a 16.2 household rating and 30 share in primetime, up 22 percent over a 13.3/25 for Athens four years ago.
The opening ceremonies Friday night had a particularly strong showing, averaging an 18.6/33, up 27 percent over a 14.6/27 in Athens. Some 34.2 million total viewers tuned in, 9 million better than Athens and bettering the most recent season finale for American Idol, the top series on broadcast.
That marked the highest-rated non-domestic Summer Olympics ever, bettering an 18.1/36 for the 1960 Rome Games on CBS, according to Nielsen.
Saturday NBC had an equally strong first night of actual competition. The network averaged a 13.9/27 for its primetime telecast, from 8:30 to 11:49 p.m.
http://www.medialifemagazine.com/artman2/publish/Sports_TV_52/Huge_tune-in_for_start_of_the_Olympics .asp
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