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Advertisers Are Winning Olympic Gold
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With viewership up, even among the coveted 18- to 34-year-olds, advertising during the Beijing Olympics may well pay off .
The 2008 Olympic Games in Bejing are a tour de force for marketers. By any measure, NBC's Olympics coverage (BusinessWeek.com, 8/7/08) has been a success. Through five days, NBC Universal says it has attracted 168 million total viewers for the Olympics, nearly 15 million more than for the first five days of the Summer Games in Athens four years ago. The average prime-time Olympic viewing audience has been 31.3 million viewers through Tuesday, Aug. 12, according to Nielsen Media Research.
More 18-to-34-year-old men are watching, which is a coup for NBC, since they are tough to attract to prime-time TV. Ratings among that group are up 28% compared with Athens. Among men aged 18 to 49, ratings are up 22%.
http://www.businessweek.com/bwdaily/dnflash/content/aug2008/db20080815_052209.htm
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