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!wAHA/GeRU.
It's a good way for thieves to get photos for practically nothing. Yes, it's a scam. Just submit your worst photos and they'll tell you your photo is a winner and will be published in a book that you can purchase for $60 or so.
In short, it's a scam. Google "picture.com scam" and you'll see. This is one link you'll find: http://www.photoethnography.com/blog/archives/2005/05/scams_avoiding.html
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