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>>145211 Because they were always spearheaded by Kodak, and Kodak aims for the low-end. So whenever they realized they'd improved their films to the point where they could get a certain minimum quality level, they'd try to reduce the size of the negatives.
Interestingly, the thought occurs that, with modern technology, someone could make a 35mm spool with all of the advantages of APS. Just stick a small memory chip in the film canister itself. It would just have to hold shutter speed, aperture, aspect ratio, prints. Maybe three bytes per frame, 36 frames. That's less than 256 bytes. Chip to handle that would cost maybe a nickel in quantity.
Of course, there's not really much of a market for improving film anymore, so I doubt anyone would bother making cameras and film for such a theoretical system.
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