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Jeremo
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Sony Corp. consolidated its second place in overall digicam sales, increasing its market share by 0.6% to 15.8% of the global market. Sony shipped a total of 16.7 million digital cameras in 2006, a 19.2% increase on 2005 figures. Meanwhile the company's entry into the digital SLR market saw Sony debut in third place with a 6.2% market share, after its purchase of Konica Minolta's DSLR unit. Sony shipped a total of 326,240 digital SLRs in 2006.
In third place in the global digital camera market was Eastman Kodak Co., the only company in the top six to record a decrease in overall shipments. Kodak's unit sales fell 24.4% as unprofitable sales were purged, and the company's market share fell 4.2% to 10.0% worldwide. None of Kodak's 10.6 million units shipped in 2006 were digital SLR models, after the company discontinued its DSLR line having recorded just 0.5% market share in 2005.
Fourth place overall went to Olympus Corp. with 8.6% market share, a drop of 1.2% from a year previously. The company shipped 9.1 million digital still cameras - just 0.3% above 2005 figures. In the digital SLR market, Olympus gained 0.2% market share to 5.9%, increasing shipments by an impressive 43.3% to 311,116 units.
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