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Anonymous
Tilt is like flare, selective desaturation, fisheye, lensbaby and any other "trick" photo element - good if used very judiciously, but most of the time it's not.
Kinda like using personal pronouns and apostrophes in formal essays - the "rule" that you should never use them is false, but better to go into things so that you only break it when it's extremely appropriate.
On tilt specifically, it tends to convey action and motion - print car ads of a car in "motion" (simulated or not) use it for that effect, and some action stuff. Probably best left for that effect, or in some cases for special compositional needs, like portraiture when there's something especially elongated that you want to put in frame without making a floor-to-ceiling shot.
So I say use tilt, but only use it thinking that you never should do so, if that makes any sense.
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