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Anonymous
http://en.wikipedia.org/wiki/Gif#Pronunciation
Pronunciation
Many people pronounce GIF with a hard "G", IPA: /???f/, reflecting the way it is pronounced in its own acronym (Graphics Interchange Format) [2]. However, the creators of the format pronounced GIF with a soft "g", /?d??f/, as in "George". According to the creator of the GIF format, Steve Wilhite, the pronunciation deliberately echoes that of an American peanut butter brand, Jif, and the employees of CompuServe would often say "Choosy developers choose GIF", spoofing this brand's television commercials.[citation needed] This pronunciation was also identified by CompuServe in their documentation of a graphics display program called CompuShow.[3]. Both pronunciations are given as correct by the Oxford English Dictionary[4] and the American Heritage Dictionary.[5]
I don't care what the devs say. "Jif" is for faggots.
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