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Anonymous
This movie owes its success to viral marketing. It managed to peak attention with a sneak preview in front of Transformers. After that, the film company really didn't need to spend millions on an advertising campaign. All they had to do is keep a tight lid (not to tight, hype must be fed daily) on it. I just hope they don't overhype the sequel. That would suck. Spiderman 3 might have been better if it hadn't gone critical...
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