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Anonymous
The original GIF posted is from the Levis UK advert and had the track "Flatbeat" by Mr Oizo (from the album "Analog Worms Attack") playing in the background.
The ad campaign was so successful that the song was released as a single and a 3 minute music video was filmed starring "flat eric" (the puppet in the Gif).
In the UK this really is older than the internet I'm afraid. (suprised this campaign wasn't run in the states actually).
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