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Anonymous
ctrl+v from random site, but this is the gist of what the fags who followed that viral marketing shit are saying.
OK, I've been reading around the net and think I know a bit more about the situation now...
(I rarely become a fanboy, but when I do... look out)
Slusho (the drink company that hired Ron) is a subsidiary of the drilling company Tagruato. They found a "secret ingredient" at the bottom of the ocean which they've been using in their drinks. The drink vitalizes the drinker with energy.
The special ingredient is apparently a hormone that, in small doses, causes the body to temporarily create more red blood cells than it normally would - making you feel more energetic. A state of hyper-erythropoiesis for lack of a better term. The more red blood cells, the more oxygen that can be carried throughout your body, etc.
From here, there are two theories -
Tagruato gets their special ingredient from the ocean floor, where the monster also feeds on it... as a result, they angered the monster or forced it to the surface due to a lack of food.
Or
Tagruato gets their special ingredient from the monster, itself, and drag it along behind one of their tanker ships. It just so happens that a tanker gets overturned at the beginning of the movie... the theory is that the ship belongs to Tagruato, and was the one dragging the monster.
Anyhow... the parasites apparelty also feed on the special ingredient. And, as a result, their bite is essentially a massive injection of the "hyper-erythropoiesis" hormone - a much much larger dose than you would get in a cup of Slusho. As a result, the body starts making way too many red blood cells... and you end up with poor Marlena.
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