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Anonymous
It doesn't say that people get fat without being aware of it. They are aware of it. The point is that in a person's social circle the frequency of people heavier than the person and how much heavier than the person makes makes being overweight less negative. Everyone does what they feel like doing. Various things effect the amount of value a person puts on being slim. It doesn't matter what those other things are, the effect described in the article will, on average, cause a person to be heavier than they would otherwise be. Because various other things have made people heavier on average, the negativeness of being overweight is lessened and people, on average, become heavier.
This springs up an interesting question. Does this phenomenon also occur on the internet? Does the average /fit/izen, witnessing the average shape of others, be motivated to become more fit? Or would he feel less motivated to loose weight due to there obviously being lots of fatties asking for weight loss tips. I don't mean that coming to /fit/ would make one be more or less motivated. I mean that disregarding all other factors effecting motivation, how does the knowledge of what sized people are on /fit/ effect it? Would this effect be stronger or weaker than the effect of knowing the self-images of fatties and muscle heads alike.
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